How to Make Your Website Work For You
At the end of the day, if you’ve taken the time to put up a website, the ultimate question from which all other questions spring is this: Is your website working for you? Most website owners answer that question using one of three valid answers, yes, no, or I don’t know. Regardless of which answer you choose, here are a 10 questions about your website for you to consider:
- Do you check your website traffic stats on a regular basis?
- Do you update your website with new articles or content on a regular basis?
- Can you accurately tell whether your new customer/clients found you through your website?
- Is your website listed in the major search engines or search directories?
- Have you listed your site on all your marketing materials?
- If you sell product or services on you website do you now what percentage of visitors start the buying process but don’t finish?
- Do you actively promote your website?
- Does your website reflect your business accurately?
- Does your company have a blog?
- Do you track or have a system to track your new traffic?
If you can’t answer yes to ALL of these questions it’s time to take a hard look at your website and evaluate your expectations or reasons for having one. Let me just say quickly that your reasons for having a website ought to be more than just “everyone has one,” or, “I was told I needed one.”
Regardless of the nature of your business, your website can be a powerful tool and asset to you company. Treat it right and with respect, and you’ll be sure to have our website doing what you want and dramatically improve the bottom line of your business. It’s always advisable to get professional help. Tangible Gains offers a free initial consultation and their services are an affordable and effective way for small businesses to have the expertise of an in-house website development, and online marketing and sales team at a reasonable cost.
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